To kick things off we thought we would show you some of our work and take a look at the company that commissioned it in a bit more depth. Back in May, we were asked to do some work for several Adidas stores in locations across the county. We created several pieces, including a combination of high gloss and matt media wraps for 6 of their stores across London, Manchester, Birmingham and Liverpool. Plus 5 bespoke window displays using layered effects of football boots and acrylics. In-store we worked on the launch zone and try on areas, including the walk on floor graphics and acrylic risers.
It was a privilege to work for a company like Adidas, not only are they market leaders within sportswear, but they have brand values that are something to admire. Adidas say that there brand represents the authenticity, inspiration, honesty and commitment - derived from sport.
They have demonstrated this consistently with endorsements of Olympic champions and the games themselves, along with the Football World Cup and innovating sportswear in all different types of disciplines. Whilst striving to remain one step ahead of competitors with their shoe and equipment technology. Buying Adidas represents buying a premium sports wear brand, additionally it is a brand that also strikes a chord with fashion concious people between the ages of 16 and 25.
As they say themselves:
"Adidas' mission is to be the leading sports brand in the world. One major lever to achieve this is the brand's broad and unique product portfolio spanning from apparel and footwear for professional athletes to premium fashion. It allows Adidas to address multiple consumer needs, exploit market opportunities from various angles, as well as be less affected by one-dimensional market risks. Adidas' commitment to product innovation and its rich heritage differentiates the brand from competitors and provides a solid platform for future growth."
You can see some pictures of the pieces we did for them below, we would like to think you can see the quality they strive for is reflected in the final work:
(Photo taken at Oxford St store)
Designed by Intermarketing agency www.intermarketing.co.uk
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