Wednesday 4 December 2013

The Adidas 2014 World Cup Launch Zone

A couple of weeks back we went along to the flagship Adidas store in London and installed a new display unit. The brightly coloured unit is part of their 2014 World Cup Football boot campaign, which is less than a year away in the spiritual home of football. We built the box from scratch, with the brief requiring us to use our walk on floor graphics, coloured plinths and acrylic risers. 

We  took a couple of photos during the install, below shows our installer (and contortionist) Phil bending and flexing his way through the inside of the box. Phil was sent inside to fix the large colour plinths to the front of the box, the bottom picture was taken whilst he was inside working his magic.



















Display design by the Intermarketing Agency.

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